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Social Networks and Civic Mobilization in Latin America
Translation of the Tweet: "People with more than one thousand followers: RT (Retweet) is a good way to contribute with #projetoenchentes (flood relief in Brazil)."
Access to the Internet as well as social networking sites has been growing steadily and rapidly in Latin American countries, despite economic impediments. It is increasingly common to hear discussion of the growth of social network sites such as Facebook in Argentina. In one month, between October and November of 2009, the number of Facebook users in Argentina grew 10 percent, by 3.9 million users, to a total of 39.3 million, which is more than 17% of the country’s population. In Brazil, in one month, November 2009, Orkut had 20 million unique visitors, according to recent Ibope/Nielsen data. The adoption of these sites is having a strong, broad impact in these countries.… more
Good article. Just a little correction, it's "Colombians" not "Columbians".
Social Games and Facebook in Brazil and Latin America
A recent post from Inside Facebook has shown that Facebook is growing fast in Latin America, and a large part of this growth is happening in Brazil (33 percent each month, according to the same set of data). Interestingly, other news pieces about research from institutes such as Ibope (link is in Portuguese) have also shown that social games are increasingly popular in the country, especially among young adults. One hypothesis researchers here have is that Facebook growth has spiked partially because of the burgeoning popularity of the social network’s apps, especially the games.… more
As we’ve seen in other parts of the world, Facebook continues to grow by more monthly active users every month in Latin America. This past month, it grew by 3.9 million users to reach 39.3 million monthly actives in the region, according to our Global Monitor report. This is up from the approximately 2 million it gained in September. Argentina and Mexico continue to lead the growth charts, gaining 637,000 and 772,000 new users, respectively. Argentina also passed Colombia to become the largest in the region, with more than 7 million monthly active users. However, Mexico has a larger overall population and a lower Facebook penetration rate, so we expect it to pass Argentina at some point. That’s among Spanish-speaking countries. Brazil is the largest country in the region, has the lowest penetration rate, and also gained 558,000 last month to be the third fastest growing country. If this pace continues, which it is on track to do, the Portuguese-speaking country will eventually be home to the most Facebook users on the continent.