Augmented Reality

Deconstructing Disneyland: An App-Based Media Literacy Experience

Monday, August 08, 2016 Comment Deconstructing Disneyland

If Pokémon Go marked the beginning of the era of mass-market Augmented Reality Games (ARGs), Deconstructing Disneyland may mark the beginning of ARGs as mobile media literacy education tools. Media scholars, game designers, technologists, educators, and students at Brigham Young University are finishing an “immersive mobile app that encourages users to critically engage with the popular theme park, expanding their media literacy skills while enhancing their Disney experience.” associate professor of design Brent Barson, student Chris Bowles, associate professor of media arts Jeff Parkin, and assistant professor of media arts Benjamin Thevenin plan to present their