flash mob

Rolezinhos: Flash Mobs, Social Media and Teens

Monday, February 10, 2014 Comment large group of teenagers dancing in the street youth voices t-shirts

A new movement — the “rolezinhos” (meaning something like “hang out somewhere” or “little strolls”) — has taken hold in Brazil. Through social media, the rolezinhos started as a simple call for fun teen gatherings in malls, organized by teenagers. Because of their increasing popularity, however, they have evolved into something similar to a flash mob, attracting thousands of rowdy participants, causing some panic among mall vendors and sparking police clashes. Rolezinhos are a phenomenon that started with teens from the urban periphery of São Paulo. But teens — nearly 80% — all over Brazil engage