Hackathon

Disruption and Innovation: Divided By Design

Monday, October 19, 2015 Comment Uber billboard in city

Every day that I arrive to and leave from work, I’m greeted by an Uber billboard. The photograph shows a women of color, probably in her 30s squinting as she looks at the camera. The accompanying text says, “Driving with Uber means I can provide for my daughter.” The “Uber means” text is in blue. This billboard replaced a previous Uber billboard that simply featured a car and said “Drive with Uber.” There is an obvious link between the existence of these billboards and education as they were placed directly outside of a community college. There