Alicia Blum-Ross

Alicia Blum-Ross headshot

Alicia Blum-Ross is a Research Officer in Media and Communications at the London School of Economics. An anthropologist by training, her current project, Parenting for a Digital Future, examines the diverse ways that parents approach the task of raising their children in a digital age. She is interested in how children and adults together find ways of learning, connecting and creating through and around digital media. She has previously researched participatory media production by ‘at risk’ youth and also works as an impact evaluator for film and digital media and learning programs. She blogs about parenting and digital media research at parenting.digital


Blogs (3)


Screen Time for Kids: Getting the Balance Right

Thursday, April 06, 2017

screen time infographic From digital homework platforms to extended video chats with friends, from remote working to family WhatsApp groups, there are infinite ways that digital media are becoming integrated into both children’s and parents’ lives. Despite parents reporting how they benefit in their personal, professional and parenting lives from digital media, it is remarkable that so many in this generation of parents are still anxiously watching the “screen time” clock. “Screen time” is not “good” or “bad” in and of itself, but is rather a shorthand (though fairly out-dated) way of talking about millions of different ways of


The Trouble with ‘Screen Time Rules’

Thursday, March 02, 2017

screen time “Screen time,” as ever, is a hot topic for academics, policy folk and for parents. There’s a seemingly endless debate about how much is too much, or indeed (as we’ve argued) whether ‘time’ is really the right frame at all. We were inspired to take up the screen time debate on this blog for two reasons: First, because in our research, we listened over and over again to British parents referencing some version of the famous American Academy of Pediatrics (AAP) 2×2 rules (no screen time under 2, only 2 hours a day for kids 2


Is It Time to Rethink Most Everything We Think About ‘Screen Time’?

Thursday, July 07, 2016

screen time: dad and son in bed on ipads Is “screen time” equivalent to… crossing the road? Necessary but don’t let little ones go unsupervised. Eating a balanced diet? Prioritize things that are “good for you” but you can occasionally sneak in some treats. Smoking? OK to experiment but stop before you do permanent damage. These and other sometimes-apt comparisons have emerged during our research project, Parenting for a Digital Future, where we asked parents how they imagine the role of digital media in their children’s lives — in the present and projected into the future. Part of the Connected Learning Research Network, our study demonstrates